![]() Most people don't have the time to sit and watch an endless video. If your video is going to go on and on, you will lose people. Instead, it gets across the importance of moms and how you should always let her know how grateful you are. It makes a poignant point without ever mentioning their product. ![]() It turns out at the end that they are interviewing for a mom. They used a clever job interview format that outlines an impossible position. It just has to make a logical connection between what your story has to say and what your followers will react to emotionally.Īn excellent storytelling example is American Greetings' promotion for Mother's Day. And it doesn’t even necessarily have to be directly selling your brand. More than anything, it just has to be relatable to people who would use your product or service. It doesn’t have to be earth shattering either. Regardless of what you are trying to sell, your video has to tell a story. Video is designed to entertain, even if your goal is to inform. That means avoiding intros and build-ups that will have people clicking away rather than clicking the share icon. Instead, choose an actual thumbnail specifically for the purposes of appearing clickable alongside that awe-inspiring headline.įinally, a viral video captures the viewer’s attention within seconds of hitting play. Next, make sure that the thumbnail you choose for your video is not something horrific such as the speaker in mid speech with an out of focus and scary face. Use humour, a question, intrigue, or “wackiness” to get people to click on your video. It starts with a thought-provoking headline that will capture attention in the endless scroll of titles. That means you’ve got to grab their attention almost instantly. We all know that today’s consumer has an attention span of about eight seconds. That guy who has people dying of laughter at the water cooler, although a tad disruptive to productivity, might be just what you need to create an online persona people will love. You might have a hidden talent in your office. A good speaker doesn’t have to be someone famous. Just remember that if you are going the controversial route, you could get more bad press than good. These are all the things that will trigger the need to share your videos. They have to generate intentional or unintentional laughs, move people to tears, get people riled up, or make people feel good. ![]() Astounding speakers can even be downright annoying or controversial to get your video to go viral. Memorable speakers have the same effect as the world’s best stand-up comedian or the emotional pull of Martin Luther King Jr. If you are using a speaker, they have to be astounding. Here are 10 key attributes that can help your videos go viral. So, what does it take to go viral? In some cases, it might just be dumb luck, but truth be told, you have to give it your best effort to create something unusual to get people to hit that share button. Whether you get lucky and create something for free that spreads across social media channels or invest some serious cash to get the results you want, a viral video is marketing gold.
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